Helping clients to find products quickly&efficiently
Type:
Solo university project
Duration:
3-4 months
My role:
UI/UX designer
front-end developer
Tools:
Figma, Visual Studio Code, GitHub
01 Project overview - LaliCreates
Problem statement
-
I started with my hobby around a year ago before I decided to move forward with the creating the website. Since I received some orders from my family and friends, I saw that there is a lack of information about my creations, so I decided to start working on my website. Also, a lot of people, especially older generations don't use instagram so I think the web and mobile app is the best option to show your creations.
Solution&outcomes
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I´ve made a solution to help clients to search easily on my web page.
Goal:
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To create simple and modern web page for those clients who want to see more information and prefer to order things over the website. Althought I already had an instagram account which is great app for mobile phone, I wanted to create a mobile app as well.
How I came up with the name "lali creates"?
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Since my name is Lara and one good friend of mine calls me Lari, so I thought to combine those two names and I ended up with lali. Except frames I am working with magnets and bracelets so I came up with my creations and here we have lali creates.
Who are the target users?
1. Family with younger kids
Needs: quick and easy way to order a gift,
usually this generation don't use instagram
so this is the only way to see the products
Behaviours: very busy and they don't have a
lot of time
Goals: they will order gifts if someone suggested to them so they don't need to think what to buy
Why I chose this group?
I am creating frames for baptism and birthday which is very popular among this target group.
2. Millenials
Needs: this generation is following a lot
of trends and there is a more chance that they will buy it
Behaviours: like to search a lot for a gift before they decided to buy it and needs approval from their friends
Goals: buy a gift which there closes friends like
Why I chose this group?
I am offering frames for birthdays, diplomas which is very popular among students.
Solution: desktop app & mobile app
02 Evaluation of the prototype
-
The process of evaluation is based on the heuristic evaluation from the book
“Heuristic evaluation of user interfaces “ [Nielsen and Molich, CHI'90].
With this guidelines I could do the tests of the interface without evaluator.
What I am going to evaluate?
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Friendly interface
-
Fast navigation
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Easy understanding
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Suitable for users´ needs and expectations
03 Iteration of the homepage
Ideate
Low - fidelity
-
mobile phone
Ideate
Low - fidelity
-
desktop
04 Conclusion
What I have learned?
​
-
This was my first project in the field of UI/UX design at University and I've learned theory about the user perspective. Subject (Human Computer Interaction) was more focused on front end development so we didn't have a lot of time to dig deep into human centered design process. For that reason I see that I miss the real feedback from the potential users. I see that it´s not enough to have assumptions especially from the users who use mostly instagram and not web pages.
What skills I need to improve more?
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Work on usability testing
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Learn research methods
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Ask more often for the feedback
Future steps?
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Usability testing
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User login and registration
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Add other products (e.g. magnets)
